Steve Herrell’s success inadvertently led to Ben & Jerry’sĬohen and Greenfield were inspired by Herrell’s pioneering “mix-in” ice cream and the individualized aspect of getting a custom cone with infinite options of flavors. Both received an A in the course since the final exam was open book. To address this, they each enrolled in a $5 ice cream-making class offered by Penn State. Yet, there was a small glitch in their plan: Neither Greenfield nor Cohen knew anything about making ice cream. “Eventually we realized that there weren’t that many people in rural college towns looking to have the Sunday New York Times and bagels, cream cheese and lox delivered to their door,” Cohen said. Plus, the rural college town location they wanted to make home didn’t have much of a bagel market. ![]() They initially thought of opening a bagel or fondue store, but opted for ice cream due to the high cost of bagel-making equipment. So we knew we wanted to do something with food,” Greenfield told the Washington Post. “We were both fat, dumpy kids growing up, and we liked to eat. Greenfield needed a Plan B to his medical school dreams, and he and Cohen thought it would be fun to run their own eatery. (Photo by Joe Raedle/Getty Images)Ĭohen and Greenfield used Herrell’s whimsical ice cream shop atmosphere and the decadent experience of enjoying an elaborate ice cream cone as the model for their future stores.Īfter Greenfield was rejected from medical school twice, he and Cohen decided to open a food business together. Ice cream is for sale in a Ben & Jerry’s store on Septemin Miami, Florida. Steve’s was known for its colorful, mismatched furniture, wide array of ice cream flavors like cookie dough and peanut butter, and signature “mix-ins” bar, where customers could choose toppings like M&Ms, Oreos, and Heath bars. In 1973, he opened Steve’s, an eclectic ice cream parlor set in a converted dry-cleaners in Somerville, Massachusetts. Inspired by this approach, Herrell set out to further diversify the ice cream palette. Herrell, whose wife and business partner were Jewish, found himself intrigued by the ice cream innovation happening in New York City: In the 1960s, Häagen-Dazs was innovating with unique flavors such as rum raisin and boysenberry. To understand the story of Ben & Jerry’s, we first need to look at the work of fellow ice cream visionary, Steve Herrell. Steve Herrell: The ice cream pioneer who inspired Ben & Jerry’s Read below to learn about these entrepreneurs’ journey and the controversy surrounding their Israel policies. Let’s unpack the Jewish roots of Ben & Jerry’s and how they leveraged their platform to advocate for social change, prompting both support and criticism. As the only students who couldn’t run a mile under seven minutes, the duo never strayed far from one another and built their business together as adults. Growing up in Merrick, Long Island, Cohen and Greenfield attended Hebrew School together and had their bar mitzvahs at their local Reform synagogue. (Photo by Alberto Rodriguez/Getty Images) Co-founders of Ben & Jerry’s Ice Cream Ben Cohen (L) and Jerry Greenfield attend the partnership launch of Ben & Jerry’s and The ONE campaign’s fight against global poverty at a Ben & Jerry’s store Apin Burbank, California. ![]() ![]() How did two seventh-grade friends go on to build an ice cream empire fueled by activism - and eventually make international headlines with a controversial decision regarding sales in the West Bank?īen Cohen and Jerry Greenfield probably weren’t expecting that their friendship, formed when Greenfield fainted during gym class, would lead to a multi-billion dollar enterprise. Check out Part 1 on Häagen-Dazs and Part 2 on Baskin-Robbins. One of the random Ice DIYs obtained from building a perfect Snowboy.Editor’s note: This article is the third of a three-part series covering the untold Jewish histories of your favorite ice cream brands. Can also be obtained from a Balloon Present Given by Celeste the first time she sees you during the corresponding period. Learn more about this set by going over to our Shooting Star Wishes, Star Pieces and Star Fragments page. This set of items requires Star Fragments, and you'll get the recipes themselves from Celeste.
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